Why Your Business Needs Executive Coaching.

Written by Andi Hicks

15 January 2020

What is an Executive Coach?

To understand what an executive coach is, we first must take a look at the definition of coaching. According to the International Coach Federation (ICF), coaching is defined as a partnership with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.


Why do I Need an Executive Coach?

Changing and optimising your performance can only come from one thing – removing yourself from your comfort zone. Scared to ask for help? Move out of that space. By improving their ability to change, organisations should be able to increase their chances of success, both today and in the future. An organisation without the ability to adapt continuously, will over the medium to long term not be able to thrive in the current business landscape. All the greats asked for help, and all of them had an Executive Coach to guide them along the way.  Take Eric Schmidt, former CEO of Google, for example.  Schmidt has mentioned that hiring a business coach was the best professional decision he ever made. He admits that it took some convincing, because he was already a successful CEO of a rapidly-growing company; but in hiring a guide to objectively process what he needed to achieve his goal, he learned and grew to his fullest potential and has since moved on to projects more suited for him.

It doesn’t matter whether you’re starting out, looking to be a local business mogul, or to build a global empire. If the likes of Bill Gates, and Apple co-founder, Steve Jobs, needed an executive coach, chances are, you do too. Someone to stand by your side and guide you in the right direction gives you an objective perspective to give you the edge to go above and beyond what your competition is doing. Chances are, they’re not looking at getting advice for the same reasons that you are. It’s 2020; time to leave that mindset behind.

The fact is, most serious business owners have limited resources to turn to for sufficient and effective advice. The multitude of generic information available to you from the Self Help section isn’t winning newsworthy business awards, so why should you follow their advice? You shouldn’t. Executive Coaching is not a DIY project that you can work on as a hobby. It’s a business lifestyle you must implement, with the right person guiding you, according to your unique business needs.

A survey was conducted by Clear Coaching from October – December 2006. Clear Coaching approached over 50 organisations to take part in the survey. The final number of participants who completed the survey was 30. The types of companies approached and who took part were such as Coca Cola, Ogilvy & Mather, Recruit Media and other large brands. All the companies had employed coaches for their employees over the years. The following results were recorded:

  • increasing perception (63%)
  • acquiring a new skill or improving on an existing one (50%)
  • improving work relationships within a team (50%)
  • being able to see other perspectives (47%)
  • applying some clarity to work life (43%)
  • increasing motivation (43%)
  • performance approved (43%)
  • coachee seemed happier (40%)
  • enjoying a better atmosphere (40%)
  • growing into a new role (40%)
  • changing approaches to work situations (37%)
  • agreed goals were obtained. (20%)

Running your business should not feel like a weight on your shoulders, but rather the wind beneath your wings, fueling your passion for why you pursued it in the first place! A business coach can help you define your vision, your realistic goals, and then put strategies in place to see these reach fruition. Time to get one? Our professional advice is, YES!



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